The Gap Between Traffic and Trust

Right now, brands are pouring money into getting new customers, but they’re seeing a silent drop-off in sales after the initial click. In 2026, the real advantage won’t be just driving traffic; it will be about truly understanding what makes people buy and fixing the entire system for better results.

D2C Dispatch

1. JioMart expands as a quick-commerce leader
Signal: Reliance’s JioMart is gaining ground fast and aims to be India’s #2 quick-commerce platform.
Why it matters: Quick delivery is shifting from a convenience perk to a core customer expectation. D2C brands that plug into reliable rapid fulfilment can lift conversions and repeat orders.

2. Reliance reports strong gains from quick commerce & FMCG investments
Signal: Big legacy players are seeing real returns from quick-commerce and fast-moving goods.
Why it matters: This validates the broader infrastructure evolution, meaning smaller D2C brands can leverage stronger networks, better pricing, and wider reach without heavy capex.

3. Shadowfax targets D2C brands for logistics partnerships
Signal: Logistics providers are shifting focus from marketplaces to direct D2C fulfilment relationships.
Why it matters: More D2C-oriented logistics options mean improved delivery reliability and pricing, key drivers of customer satisfaction and repeat business.

4. Myntra launches zero-commission model for new D2C brands
Signal: Marketplaces are actively reducing entry barriers to attract more direct brand sellers.
Why it matters: Lower fees improve margins, free up budget for growth, and allow brands to reinvest in CRO, retention, and customer experience.

5. UPI Autopay adoption rises for D2C subscriptions
Signal: More D2C brands are enabling UPI Autopay for repeat purchases and subscription-based products, especially in FMCG, wellness, and beauty.
Why it matters: Frictionless recurring payments improve retention and predictability of revenue, reducing drop-offs caused by manual renewals or payment failures.

The signal is loud. The opportunity is quieter, and most brands are missing it. Let’s hop onto the “Feature Focus” we have this week, loyalty programs are taking better turns for better results.

Feature Focus – LTV-Based Memberships with Retainly

Reward Loyalty. Protect Margins. Drive Repeat Revenue.

Most loyalty programs treat every customer the same. Same cashback, same discounts, and same burn rules. But not every customer brings the same lifetime value.

That’s exactly what Retainly’s LTV-based Membership Tiers are built to fix.

The Idea

Instead of rewarding customers per order, Retainly lets brands reward customers based on how valuable they are over time.

Customers automatically move into membership tiers based on their Lifetime Value (LTV), unlocking better earning and redemption benefits as they grow with the brand.

No manual tagging, no coupon juggling, and no margin surprises.

How the Membership Tiers Work

Each tier is mapped to a customer’s total spend on your store:

Plus (₹0 – ₹1,000 LTV)

• Earn: 5% coins on every ₹100 spent
• Burn: Use up to 4% coins per ₹100 on orders

Royalty (₹1,001 – ₹3,000 LTV)

• Earn: 10% coins on every ₹100 spent
• Burn: Use up to 8% coins per ₹100 on orders

Advance (₹3,001+ LTV)

• Earn: 12% coins on every ₹100 spent
• Burn: Use up to 12% coins per ₹100 on orders

In simple terms:

• Earn = how fast customers collect rewards
• Burn = how much discount they can actually apply

The higher the loyalty, the better the deal, automatically.

Why This Matters for D2C Brands

1. Loyalty That Scales with Value

High-LTV customers feel genuinely rewarded, while low-intent shoppers don’t drain margins.

2. Higher AOV Without Forced Discounts

Customers stretch carts naturally to:

• Enter the next tier
• Unlock higher burn limits
  

3. Predictable, Controlled Discounts

Unlike flat coupons, burn limits keep discounts intentional and capped.

4. Zero Manual Ops

• No coupon creation.
• No user segmentation hacks.
• No post-purchase reconciliation.

Once set, the system runs itself.

The Bigger Picture

Retention doesn’t come from more offers. It comes from better reward logic.

LTV-based memberships turn loyalty into a growth lever:

• More repeat purchases
• Higher lifetime value
• Cleaner margins

All without cluttering your checkout with codes and conditions.

Want to See What This Could Do for Your Brand?

We’ve already prepared a free CRO + business analysis for your store, including where an LTV-based membership could lift AOV and retention.

Book a quick call and we’ll break it down for you:
Schedule your free strategy call

Build Better by FarziEngineer
Smarter retention. Better economics.

Read what we’ve covered previously:

Signals from the market fixes that converts
Signal Shifts and Smart Executions