We don’t design just to impress.
We design to convert, simplify, and set your brand apart from the noise.
Our approach is rooted in Conversion Rate Optimization –
Backed by data, behaviour, and results
Guiding the user where to go, every step of the way
Readable layouts that don't overwhelm
Smooth on all devices from the start
Design builds credibility and confidence
Every change backed by heatmaps, funnels, and user data
At Farziengineer, we blend creativity with conversion science to deliver designs that don’t just look good — they perform.
We optimize layouts, content flow, and UX patterns based on proven CRO principles to help you turn more visitors into paying customers.
We run strategic A/B tests to compare layouts, CTAs, and flows — continuously learning what drives better results for your audience.
From minor UI clean-ups to complete overhauls, we help revamp your site for improved performance, visual appeal, and brand alignment.
We design intuitive, fast, and user-centric mobile app interfaces tailored for high engagement and easy navigation — especially for D2C and consumer tech brands.
Provide shoppers with personalized recommendations,lookbooks, and seamless mobile shopping.
Provide shoppers with personalized recommendations,lookbooks, and seamless mobile shopping.
POV: 60% of Indian D2C orders are COD. 30% of them never get accepted. That’s not a delivery problem. That’s a revenue leak hiding in plain sight. The average RTO on a ₹6,700 COD order costs a brand ₹180–320 in forward logistics, ₹150–250 in return logistics, plus the ad spend
Your Shopify store is not a competitive advantage. It’s just a store. Every D2C brand reading this is on Shopify. Most of them look the same, load at the same speed, and hit the same ceiling, usually somewhere around ₹10–50Cr ARR, where the plugin stack starts cracking under pressure.The brands
Introduction: Why Product Detail Page Optimization Matters in D2C Product detail page optimization is becoming critical in D2C ecommerce, especially in categories like health and wellness, where trust and ingredient transparency directly impact conversions. While brands invest heavily in ads, influencer marketing, and creatives, many overlook the most important moment
The Growth Teams Love Us Too
We hired Farzi engineers when we were struggling to scale at Mamaearth because website was not able to handle the traffic. Ashutosh & Gaurav first came in as consultants and stabilize our pre...
We hired Farzi engineers when we were struggling to scale at Mamaearth because website was not able to handle the traffic. Ashutosh & Gaurav first came in as consultants and stabilize our previous website so that we can run business smoothly on older stack. Within 3 months, they launched a new website which has the capability to handle at 10x traffic of previous one and with a lot more features. Soon after optimization, we were able to increase our conversion rates and hence our CAC starting going down. Running business had become much smoother and efficient. I would like to recommend Farzi engineers to growing D2C brands and look forward to working with them in future projects. Keep up the good work.
Thanks to FarziEngineer’s efforts, the client’s conversion rates have increased significantly. The team has utilized an agile approach to executing a smooth workflow. Their customer support ...
With a lot of plugins, my website was jerky and I was not able to provide a stable app-like experience on my website. I reached out to the guys at far who helped me set up my website on farz...
With a lot of plugins, my website was jerky and I was not able to provide a stable app-like experience on my website. I reached out to the guys at far who helped me set up my website on farzicom. With Farzicom the new website has an app-like look and feel and the website is not jerky. The new website within 7 days of my launch improves conversion percentage by 30%. By Page load time dropped significantly under 5 seconds. Shopify had limitations of making customisations on checkout and creating flows on the website which Farzicom had enabled.
Within a week of their engagement, the client has seen an improvement in their data transfer speed. FarziEngineer delivers quick and effective solutions and recommendations for the client’s ...
Within a week of their engagement, the client has seen an improvement in their data transfer speed. FarziEngineer delivers quick and effective solutions and recommendations for the client’s needs. Their collaborative approach and quick response time have set them up for a long-term partnership.
The client continues to receive positive feedback from its customers ever since the website was launched. FarziEngineer delivers seamless browsing and ordering for the end-users. Their team ...
The client continues to receive positive feedback from its customers ever since the website was launched. FarziEngineer delivers seamless browsing and ordering for the end-users. Their team works together with clear roles for each member. They actively listen to the client’s feedback and advice.
We primarily partner with fast-growing D2C brands looking to scale their Shopify stores. From breakout startups to established names like Mamaearth, Plixlife, and WOW Skin Science — we’ve helped build and optimize high-converting storefronts across the board.
Yes — and that’s by design. We specialize in Shopify (including Shopify Plus and headless setups) because it allows us to build fast, flexible, and conversion-optimized stores that scale with your business.
Absolutely. Whether you’re building from scratch, migrating platforms, or optimizing an existing Shopify store for performance and CRO — we can plug in at any stage of your growth journey.
We combine D2C data insights, design best practices, and tools like our own RetainleyAI to optimize customer journeys. The result? Higher AOV, more repeat purchases, and improved retention — like the 32% boost we delivered for Plix.
It depends on scope, but most projects go live in 4–6 weeks. We move fast without cutting corners — and we prioritize clarity, speed, and results every step of the way.
Shopify’s robust backend system
Freedom from Shopify’s design and UI limitations
A completely flexible, high-performance frontend
Faster site speed and better CRO flexibility
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