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FarziEngineer is India’s leading ecommerce conversion rate optimization (CRO) agency. We use data, behavioral analytics, and systematic A/B testing to identify exactly why your visitors don’t convert — and fix it. Most clients see a 20–40% lift in conversion rate within 90 days.
A full-funnel, data-driven approach to doubling your conversion rate.
Deep dive into your GA4 data, Hotjar/Clarity heatmaps, session recordings, and funnel analytics. We identify every friction point killing your conversions.
Systematic A/B tests on homepage hero, PDP layout, CTAs, pricing display, checkout flow, and cart page. Data-driven decisions, not gut feelings.
70%+ of D2C traffic is mobile. We audit and fix your mobile UX — tap targets, image loading, mobile checkout friction, and thumb-zone navigation design.
Reduce cart abandonment with optimized cart drawers, trust badges, payment options, express checkout (Shop Pay, GPay), and streamlined checkout flows.
Redesign product pages with high-converting layouts — better image galleries, size guides, social proof widgets, urgency triggers, and compelling product copy.
Every 1-second delay costs ~7% in conversions. We optimize LCP, FID, and CLS — compressing images, deferring scripts, and implementing lazy loading at scale.
A repeatable, scientific approach to growing your conversion rate month over month.
Analyze GA4, heatmaps, session recordings, user surveys, and competitive benchmarks to build a hypothesis backlog.
Score hypotheses by impact vs effort. Design A/B test variants — from copy tweaks to full layout redesigns — using Figma and user psychology.
Run statistically significant A/B tests. Measure conversion rate, revenue per visitor, AOV, and bounce rate. No decisions before reaching 95% confidence.
Winners get shipped. Learnings feed the next sprint. Month over month, your CVR compounds — and so do your profits.
Trusted by India’s top D2C brands
CRO (Conversion Rate Optimization) is the process of increasing the percentage of visitors who complete a desired action — like making a purchase. Instead of spending more on ads, CRO makes your existing traffic more profitable. A 1% CVR improvement on ₹10Cr revenue = ₹1Cr additional revenue.
Quick wins (copy, CTA, trust badges) can show results in 2–4 weeks. Larger structural improvements and A/B tests typically take 6–12 weeks to reach statistical significance. Most clients see meaningful CVR lifts within 90 days of engagement.
We use GA4 for funnel analytics, Hotjar/Microsoft Clarity for heatmaps, VWO or Google Optimize for A/B testing, Figma for design, and Shopify’s built-in analytics. We work with your existing stack or recommend the right tools for your traffic volume.
A/B testing requires sufficient traffic for statistical significance — typically 1,000+ monthly sessions minimum. For smaller stores, we focus on qualitative research, UX best practices, and conversion-focused redesigns rather than split testing.
Get a free CRO audit of your Shopify store. We’ll identify your top 5 conversion killers and show you exactly how to fix them.