Personalization in e-commerce isn’t just a trend, it’s a growth engine. When Soulflower, a leading natural skincare and wellness brand, approached us, they wanted a way to make buying self-care feel more personal, more flexible, and more fun.

Customers love choice, and Soulflower has an expansive catalogue of natural, vegan, clean beauty products. But the brand needed a way to let shoppers build their own combinations, minus the friction, confusion, or limitations of standard Shopify product pages.

So we created a custom BYOB (Build Your Own Box) feature that turned shopping into an experience.

Understanding the Challenge

Soulflower didn’t just want a bundle app.

They wanted:

• A fully customisable, brand-aligned experience
• A way for customers to mix and match products
• A flow that didn’t slow down the store
• A Shopify-native build that worked seamlessly across devices
• A solution that could handle complex product rules, pricing logic, and inventory
• A design that felt fun, intuitive, and rewarding

The goal was simple:
Give customers control while keeping the checkout smooth and conversion-ready.

The BYOB Experience We’ve Built

We designed a custom BYOB module directly within Soulflower’s Shopify storefront. This wasn’t a plugin slapped onto the website, it was a purpose-built, UX-optimized system created for their audience.

Key Highlights:

1. Smooth, Interactive Box Builder

Customers can mix and match Soulflower products, explore combinations, and create their own curated self-care box. The UI makes it feel effortless.

2. Flexible Product Logic

Whether it’s oils, soaps, hair care or wellness essentials, the system handles combinations gracefully with the right quantity rules.

3. Smart Pricing Integration

Dynamic pricing updates as customers add/remove items, ensuring total clarity.

4. Mobile-First Shopping Flow

Since a huge percentage of Soulflower’s customers shop on mobile, the builder was optimized for speed, touch interactions, and smooth transitions.

5. Fully Brand-Aligned UI

Soft colours, natural textures, minimalist layout, everything was designed to feel just like Soulflower.

The Result

The Build Your Own Box wasn’t just a feature.
It became one of Soulflower’s most engaging shopping experiences.

Some of the biggest wins included:

Higher AOV (Average Order Value)

Customers added more items when they felt in control of the curation.

Better Repeat Engagement

Users began returning specifically to craft new boxes—turning the BYOB into an experience they loved.

More Social Sharing

Customers shared their customised boxes on social media, organically boosting brand visibility.

Reduced Drop-offs

The simplification of choice helped eliminate overwhelm. Fewer decisions, more delight.

Why This Worked

Consumers today want autonomy. They don’t want to just buy, they want to personalise.
Soulflower understood this early, and the BYOB builder gave customers exactly what they wanted:

• Choice without chaos
• Personalisation without complexity
• A fun shopping flow that feels premium, not pushy

By merging thoughtful UX and Shopify-native engineering, we created a feature that enhances both conversion and brand love.

Conclusion

Soulflower’s BYOB experience is a perfect example of how brands can elevate their Shopify stores beyond standard templates. Personalised shopping experiences are no longer optional, they’re expected.

And when done right, they don’t just improve sales.
They create loyalty.

If your brand wants to build a custom BYOB, product configurator, personalization engine, or any advanced Shopify experience, FarziEngineer can build it for you.