India’s D2C ecosystem is firing on all cylinders, from retail media dominance by Amazon and Flipkart to quick commerce expansions, ONDC support, accelerators, and aggressive offline growth by brands like GoBoult. In this edition, we break down the most important shifts shaping the market right now.
We also spotlight a high-impact case study where FarziEngineer integrated Jio Star’s dynamic AdTech system into Plix’s platform in just four days, enabling massive reach, precise targeting, and IPL-ready performance.
D2C Dispatch: What’s Shaping the Market
From festive surges to global expansions, the D2C ecosystem isn’t slowing down anytime soon. Here’s a quick look at the most exciting shifts happening right now:
1. Amazon & Flipkart stepping up as retail media giants
Amazon’s ad revenues crossed ₹6,649 crore in FY24, while Flipkart’s reached ₹4,972 crore (~₹11,621 crore / ~$1.4B combined). Brands are increasingly putting spend into these closed ecosystem ad platforms, competing with Google/Meta.
Signal: Retail media is now a major marketing channel, not just search/social.
Why it matters: Marketers can capture attention where customers already shop, improving ROAS and reducing dependency on external platforms.
2. BeyondXcelerate launches D2C accelerator with ₹5 Crore fund.
An 8-week hybrid accelerator for consumer-first startups has been announced; the top 10 cohort members will get on-the-spot funding at Demo Day (applications closed 15 Sept 2025).
Signal: More early-stage capital and mentorship is flowing directly to D2C startups.
Why it matters: Hence, newer brands can scale faster with structured guidance and funding, leveling the playing field against established competitors.
3. GoBoult reveals ambitious offline expansion plan & IPO roadmap
Founder Varun Gupta outlined plans to reach 30,000 offline stores, push premium segments, and prepare for a potential IPO.
Signal: D2C brands are increasingly blending offline presence with digital-first strategies.
Why it matters: A strong offline footprint can drive brand recall, also reduce CAC, and prepare for larger scale funding rounds.
4. ONDC’s support extended for D2C, Grocery & Retail sectors
Monthly support schemes are valid until end-September, helping logistics, F&B, grocery, and D2C businesses with operations and cost mitigation.
Signal: Open commerce networks are lowering barriers for smaller brands to reach new customers.
Why it matters: Reduces operational risk, making it easier to experiment with new channels and expand reach efficiently.
5. Instamart’s “Quick India Movement” 10-day flash sale
From 19 to 28 Sept 2025, Instamart will run a mega sale with 50,000+ products at 50-90% off, promising delivery within 10 minutes.
Signal: Quick-commerce is becoming mainstream, influencing consumer expectations on speed and availability.
Why it matters: Brands can tap into rapid-demand channels, testing products and offers in real time to boost engagement and sales.
Farzi Engineer – Plix | Jio Star AdTech Integration
When Plix needed a fast-track AdTech solution, we delivered. Our team integrated Jio Star’s dynamic ad system into Plix’s platform in just 4 days, also with full ad functionality live within 2 days – meeting a critical client deadline with zero compromises.
What we did:
- Integrated Jio Star’s dynamic ad delivery into Plix’s stack
- Enabled real-time ad slot management and targeting
- Delivered a clean, production-ready system under pressure
Key Benefits to Plix:
- Massive Reach
- Tapped into Jio Star’s growing user base across India
- Ads now deliver across mobile, TV, and low-end devices
- Targeted, Cost-Efficient Campaigns
- Location, device, and cohort-based ad targeting
- Flexible CPC/CPM/CPA models optimize ad spend
- Higher Engagement, Better ROI
- IPL-ready ad formats deliver strong attention
- Real-time analytics enable data-driven performance
- Scalable and Flexible
- System adapts to spikes and future expansion
- Fully controllable by Plix’s internal team
We delivered a fast, scalable, and effective AdTech solution. Finally with Jio Star now live, Plix is equipped for sharper targeting and stronger campaign performance.
— Build Better by Farzi Engineer
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