It Started With MamaearthWe first built Retainley as an internal solution for Mamaearth. The results? Significant improvement in both conversion rate and repeat purchases.
Encouraged by the impact, we expanded it to PlixLife (on Shopify). But during implementation, we noticed something critical — existing loyalty tools on Shopify lacked the fluidity and experience that customers are used to on platforms like Swiggy, Zomato, Myntra, etc.
So we built Retainley with three core pillars:
Sleek, intuitive UI
Customers can apply or discard cashback in a single click
Smooth, app-like experience built for mobile-first users
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Machine learning algorithm identifies each customer’s most likely purchase time
Automatically triggers personalized cashback reminders at the right moment
Drives organic growth through a referral system that works like a social nudge
Built-in virality without heavy ad spend
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Engage your customers directly with personalized push notifications. Offer exclusive discounts, new arrivals, and flash sales, and see engagement rates rise by 88% compared to email marketing.
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Designed to Improve What Matters
✓ Higher Repeat Purchases
✓ Better Conversion Rates
✓ Lower CAC Through Referrals
The biggest D2C signals from the week, and a quiet product decision that shows how execution is evolving alongside the market. D2C Market Pulse 1. Zepto files for a ₹10,000 Cr IPO in IndiaSignal: Quick-commerce has moved from a cash-burn experiment to a public-market-ready business.Why it matters: Delivery speed is
D2C brands are doubling down on two things right now: owning customer relationships and maximizing value per visit.This edition breaks down the latest market signals shaping D2C decisions, and shows how Soulflower translated those signals into measurable growth using smart incentives, bundles, and loyalty mechanics. D2C Dispatch – This Week
This edition brings you the key shifts shaping digital commerce today, followed by a real-world look at how a luxury brand(Rose The Watch Bar) redesigned its online experience for deeper engagement. A blend of insights and execution, what’s changing, and how smart brands are responding. D2C Dispatch: Headlines to Watch
The Growth Teams Love Us Too
We hired Farzi engineers when we were struggling to scale at Mamaearth because website was not able to handle the traffic. Ashutosh & Gaurav first came in as consultants and stabilize our pre...
We hired Farzi engineers when we were struggling to scale at Mamaearth because website was not able to handle the traffic. Ashutosh & Gaurav first came in as consultants and stabilize our previous website so that we can run business smoothly on older stack. Within 3 months, they launched a new website which has the capability to handle at 10x traffic of previous one and with a lot more features. Soon after optimization, we were able to increase our conversion rates and hence our CAC starting going down. Running business had become much smoother and efficient. I would like to recommend Farzi engineers to growing D2C brands and look forward to working with them in future projects. Keep up the good work.
Thanks to FarziEngineer’s efforts, the client’s conversion rates have increased significantly. The team has utilized an agile approach to executing a smooth workflow. Their customer support ...
With a lot of plugins, my website was jerky and I was not able to provide a stable app-like experience on my website. I reached out to the guys at far who helped me set up my website on farz...
With a lot of plugins, my website was jerky and I was not able to provide a stable app-like experience on my website. I reached out to the guys at far who helped me set up my website on farzicom. With Farzicom the new website has an app-like look and feel and the website is not jerky. The new website within 7 days of my launch improves conversion percentage by 30%. By Page load time dropped significantly under 5 seconds. Shopify had limitations of making customisations on checkout and creating flows on the website which Farzicom had enabled.
Within a week of their engagement, the client has seen an improvement in their data transfer speed. FarziEngineer delivers quick and effective solutions and recommendations for the client’s ...
Within a week of their engagement, the client has seen an improvement in their data transfer speed. FarziEngineer delivers quick and effective solutions and recommendations for the client’s needs. Their collaborative approach and quick response time have set them up for a long-term partnership.
The client continues to receive positive feedback from its customers ever since the website was launched. FarziEngineer delivers seamless browsing and ordering for the end-users. Their team ...
The client continues to receive positive feedback from its customers ever since the website was launched. FarziEngineer delivers seamless browsing and ordering for the end-users. Their team works together with clear roles for each member. They actively listen to the client’s feedback and advice.
We primarily partner with fast-growing D2C brands looking to scale their Shopify stores. From breakout startups to established names like Mamaearth, Plixlife, and WOW Skin Science — we’ve helped build and optimize high-converting storefronts across the board.
Yes — and that’s by design. We specialize in Shopify (including Shopify Plus and headless setups) because it allows us to build fast, flexible, and conversion-optimized stores that scale with your business.
Absolutely. Whether you’re building from scratch, migrating platforms, or optimizing an existing Shopify store for performance and CRO — we can plug in at any stage of your growth journey.
We combine D2C data insights, design best practices, and tools like our own RetainleyAI to optimize customer journeys. The result? Higher AOV, more repeat purchases, and improved retention — like the 32% boost we delivered for Plix.
It depends on scope, but most projects go live in 4–6 weeks. We move fast without cutting corners — and we prioritize clarity, speed, and results every step of the way.
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