Our Design Philosophy: Built for Clarity, Not Just Beauty

We don’t design just to impress.
We design to convert, simplify, and set your brand apart from the noise.

CRO-Led Design: Built to Convert

Our approach is rooted in Conversion Rate Optimization – 
Backed by data, behaviour, and results

Clear CTAs & Hierarachy

Guiding the user where to go, every step of the way

Scannable
Product Info

Readable layouts that don't overwhelm

Mobile First Experiences

Smooth on all devices from the start

Trust building
Visuals

Design builds credibility and confidence

Data-Backed
Decisions

Every change backed by heatmaps, funnels, and user data

In short: Great design isn't just beautiful — it's strategic. It converts.

Your Choice for the best Shopify Developers

Our UI/UX Design Services

At Farziengineer, we blend creativity with conversion science to deliver designs that don’t just look good — they perform.

 

CRO - Conversation Rate Optimisation

We optimize layouts, content flow, and UX patterns based on proven CRO principles to help you turn more visitors into paying customers.

A/B Testing & UX Experiments

We run strategic A/B tests to compare layouts, CTAs, and flows — continuously learning what drives better results for your audience.

Entire Website Revamp & Redesign

From minor UI clean-ups to complete overhauls, we help revamp your site for improved performance, visual appeal, and brand alignment.

Mobile App UI/UX Design

We design intuitive, fast, and user-centric mobile app interfaces tailored for high engagement and easy navigation — especially for D2C and consumer tech brands.

A/B Testing

Provide shoppers with personalized recommendations,lookbooks, and seamless mobile shopping.

Entire Website Revamping

Provide shoppers with personalized recommendations,lookbooks, and seamless mobile shopping.

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E-commerce & Technology Update

Why Retention Is Winning in 2026?

Why Retention Is Winning in 2026? Across D2C, growth is shifting from aggressive acquisition to deeper retention systems.This week’s signals point to one clear trend: brands that build smarter post-purchase economics are compounding faster.In this edition, we break down the signals, and how Plix turned loyalty into a controlled, margin-safe

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The Gap Between Traffic and Trust

The Gap Between Traffic and Trust Right now, brands are pouring money into getting new customers, but they’re seeing a silent drop-off in sales after the initial click. In 2026, the real advantage won’t be just driving traffic; it will be about truly understanding what makes people buy and fixing

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Signals from the Market, Plix Fixes That Convert

Signals from the Market, Fixes That Convert The D2C market is evolving fast, but growth still comes down to execution. This edition looks at what’s changing across the ecosystem and how small, thoughtful CRO decisions can unlock big conversion wins. D2C Market Pulse – 9 January 2026 1. Myntra removes

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The Growth Teams Love Us Too

Testimonials

Frequently Asked Questions

 We primarily partner with fast-growing D2C brands looking to scale their Shopify stores. From breakout startups to established names like Mamaearth, Plixlife, and WOW Skin Science — we’ve helped build and optimize high-converting storefronts across the board.

Yes — and that’s by design. We specialize in Shopify (including Shopify Plus and headless setups) because it allows us to build fast, flexible, and conversion-optimized stores that scale with your business.

Absolutely. Whether you’re building from scratch, migrating platforms, or optimizing an existing Shopify store for performance and CRO — we can plug in at any stage of your growth journey.

 We combine D2C data insights, design best practices, and tools like our own RetainleyAI to optimize customer journeys. The result? Higher AOV, more repeat purchases, and improved retention — like the 32% boost we delivered for Plix.

 It depends on scope, but most projects go live in 4–6 weeks. We move fast without cutting corners — and we prioritize clarity, speed, and results every step of the way.