Build Better By FarziEngineer

India’s D2C scene isn’t just buzzing – it’s on fire. From IPO dreams and lightning-fast deliveries to brands fixing what’s broken behind the scenes, everyone’s either making money moves or cleaning up their act. Here’s your cheat sheet to who did what, and why it matters.

The News That Made Noise

Meesho’s Going Big
Meesho just knocked on the IPO door, looking to raise a cool ₹4,250 crore. Their revenue’s up, losses are down, and they’re basically dressed for Wall Street.
Translation: Investors are finally taking Indian marketplaces seriously.

Reliance Hits Refresh
Reliance carved out its consumer goods biz into a new avatar, New Reliance Consumer Products Ltd. Think Campa Cola, snacks, skincare, and more – all now in a sleek D2C-friendly setup.
Big boys are betting on digital-first FMCG like never before.

BigBasket Wants to Be Faster Than You
10-minute food delivery? Yep, that’s the plan. BigBasket’s teaming up with Starbucks and Qmin to make it happen across 1,200 dark stores.
Looks like quick commerce is here to stay – and get quicker.

GIVA Gets Funded
The jewellery D2C darling bagged ₹102 crore and already has 200+ stores. Online-to-offline never looked shinier.
Lesson: Go omnichannel or go home.

Nat Habit Goes Full Hybrid
They’re not just online anymore – Nat Habit hit 1,000+ retail stores and popped up on Blinkit and Instamart.
Now serving skin goals at kiranas near you.

Behind the Headlines: Cambay Tiger Was All Over the Map

While some brands are out making noise with IPOs and 10-minute deliveries, others are quietly rolling up their sleeves and fixing the stuff that really matters. One of those unsung heroes? Cambay Tiger.

If the name rings a bell, it’s for seafood. But here’s the real deal – Cambay Tiger isn’t just about fish. They’re building a full-on non-veg empire, offering meats, ready-to-cook dishes, marinades, and more. They’ve been around for a while, but as they started growing their direct-to-consumer business, the cracks started to show.

Running Fast on Wobbly Legs

Cambay Tiger had big plans: reach more customers, grow their brand across cities, and offer a smooth shopping experience – whether you order online or walk into a store.

But the back-end systems were all over the place. Think of it like trying to run a relay race while dropping the baton every few steps.

Here’s what wasn’t working:

• People living in one area were shown products from a warehouse miles away, so they’d place an order, but the delivery just wasn’t doable.
• Orders sometimes came from places they couldn’t actually serve
• The website, app, and stores weren’t in sync
• Delivery promises were made, but not always kept
• Campaigns couldn’t be targeted to specific local areas
  

All this meant more headaches for the team, and more frustration for customers.

How we(Farzi Engineer Team) fixed it for them and how:

To get things back on track, we made two key moves:

1. Drawing the Line – Literally
We added a tool in their system that lets teams draw exact delivery areas on a map- right down to specific neighborhoods like Powai or Bandra. Now, only the people in those areas can place orders – and they know what’s available to them, with no surprises at checkout.

2. Getting Systems to Talk to Each Other
We connected their CRM (where orders come in) to Odoo, their backend system. This means orders, payments, and inventory updates all flow together in real time. No more confusion between teams. No more manual updates. Everything’s in sync, just like it should be.

The Results: From Chaos to Control

• Customers now see exactly what they can order based on their location, and the warehouse availability  
• Orders are delivered to the right place, at the right time
• Less manual work, faster processing
• Stores and staff know what’s happening in their zones
• Delivery promises are accurate, and kept
• The brand is ready to grow without tripping over itself
  

Bonus win:
Those map zones aren’t just for delivery, they’re laying the groundwork for better local marketing, smarter staffing, and smooth expansion into new areas.

Founder Notes

In D2C circles Shopify gets thrown around like a hammer to every nail. With rising CAC, introducing a need for an omnichannel strategy with hyper personalized storefront is paramount.

Hyper personalization means pulling data from all sources and building a connected experience, and that’s where custom platforms like excel.

Brands need to evaluate whether they are at a stage where a quick and dirty off-the-shelf solution works accordingly for them, or if they need a more customized and scalable setup that takes longer and costs more but then offers better returns in the future.

At the end It boils down to the nature and vision of the brand what they value.


That’s a wrap for now. Got a growth hack or D2C dilemma you’re wrestling with? Send it our way,  we’ll tear it apart, Farzi-style.

Book a 1:1 chat with us, by filling out the form.

Until next time, till then build bold.
– Build Better by FarziEngineer