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Newsletter Edition #4 – D2C is Booming : But Are Your Customers Coming Back?

Build Better By FarziEngineer Everyone’s talking about how fast orders are flying in through Blinkit, Instamart, and Zepto. Quick-commerce is clearly winning hearts (and wallets), but there’s one silent problem most brands are ignoring: retention. In today’s market, getting someone to buy once is great – but getting

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Newsletter Edition #3 – D2C Pulse: Big Moves & Smart Shifts

Build Better By FarziEngineer India’s D2C scene isn’t just buzzing – it’s on fire. From IPO dreams and lightning-fast deliveries to brands fixing what’s broken behind the scenes, everyone’s either making money moves or cleaning up their act. Here’s your cheat sheet to who did what, and why

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Newsletter-02: D2C Tech Stack Optimization – Fix the Engine While Flying the Plane

Dive into this week’s cheat code for builders Build Better By FarziEngineer The D2C battlefield had two playbooks, Split the frontend. Stack the backend.Plix dodged a compliance knockout by slicing its user experience into three focused frontends, all running on one powerful backend. Meanwhile, Amazon pumped ₹2,000 Cr

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Newsletter Edition #1 – Rails, Retention, and Reset

Infra-level moves, LTV mindsets, and the cheat codes modern D2C brands are scaling with. Build Better by FarziEngineer Your Sunday scroll of sharp takes, D2C playbooks, and commerce signals that actually matter, as well as founder POVs to infra moves shaping India’s retail future, this is where the

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