Build Better By FarziEngineer
Everyone’s talking about how fast orders are flying in through Blinkit, Instamart, and Zepto. Quick-commerce is clearly winning hearts (and wallets), but there’s one silent problem most brands are ignoring: retention.
In today’s market, getting someone to buy once is great – but getting them to buy again? That’s the real win.
Here’s what’s been happening across the D2C and quick-commerce space – and how tools like Retainley are helping Shopify brands ride this wave with smarter retention.
India’s Quick-Commerce Market Explodes
What happened: Platforms like Blinkit & Instamart saw ₹64 k Cr in orders in FY25, projected to hit ₹2 lakh Cr by FY28.
Why it matters: Quick-commerce isn’t just urban – it’s scaling rapidly in Tier II/III. D2C brands can ride this wave with faster delivery and deeper market penetration.
Zepto Raising $450–500 M at $7 B Valuation
What happened: Zepto is in advanced talks to raise $450–500 million, valuing it at $7 billion (up 40% YoY)
Why it matters: This huge round fuels more aggressive expansion. D2C brands should explore tying up with Zepto to access its logistics and reach.
Compliance Red Flag: Banned Gutka Sold Online
What happened: A PIL in Nagpur HC flagged that banned tobacco products are being delivered via e‑commerce platforms in Maharashtra
Why it matters: Non-compliant listings, even by others – can trigger platform crackdowns. D2C brands must audit catalogues and ensure regulatory compliance.
Hyperlocal Drives Niche D2C Adoption
What happened: Brands like MyMuse and Bold Care now get 30–40% of revenue from Tier II/III via quick-commerce platforms.
Why it matters: Quick-commerce + tier-based entry = niche brand growth. Discreet delivery and local reach empower underserved segments.
Bessemer: India’s $1 T Digital Opportunity
What happened: Bessemer projects India’s digital economy will hit $1 trillion in the next decade, powered by D2C and quick commerce.
Why it matters: This signals a long-term runway for D2C brands – expect more funding, infrastructure, and tech integrations ahead.
While quick-commerce helps you get customers fast, Retainley helps you keep them coming back. Whether you’re a growing D2C brand on Shopify or an established name expanding into new cities, Retainley is your backstage pass to customer retention – automated, intelligent, and built for real results.
Retainley by Farzi
Built for Shopify Brands Who Want Customers to Come Back – Again and Again
If you’re running an online store on Shopify, you already know how hard it is to get new customers. But getting them to come back and shop again? That’s the real game – and that’s where Retainley steps in.
What’s Retainley All About?
Think of Retainley as your store’s customer loyalty and retention toolkit, all in one place. It’s built to help you understand your customers better, reward them smarter, and keep them coming back without lifting a finger every time.
Here’s What You Get with Retainley:
1. Smarter Analytics (Way Smarter Than Shopify’s)
Shopify gives you the basics. Retainley goes deeper.
You’ll see:
- Which customers are likely to return
- How long they take to come back
- What makes them stick around
No guesswork – just real answers.
2. Coin-Based Rewards System
Your customers earn coins when they shop.
They can:
- Spend coins at checkout
- Use them later over delivery
- Get reminded when their coins are about to expire (so they come back before they lose out)
It’s like giving them a reason to return, and they do.
3. Games That Actually Increase Sales
Retainley has a built-in Game Arena – spin-the-wheel, scratch cards, and more.
Why? Because when shopping is fun, people stick around longer.
And guess what?
More time on your site = more chances to buy.
4. Referral Magic (With a Bot That Works While You Sleep)
Let your happy customers bring in their friends.
Retainley has an automated referral system (plus a referral bot) that tracks everything and rewards them for spreading the word.
5. Automatic Campaign – Set It and Forget It
Want to send birthday wishes with a discount?
Remind someone their coins are expiring soon?
Blast out a special offer on WhatsApp, email, and SMS in one go?
Retainley handles it – automatically, in bulk, and right on time.
6. Affiliate and Custom Links for Better Marketing
Retainley also helps with performance marketing.
You can give custom links to influencers or partners and track exactly how well each one is doing. No more flying blind.
Why Brands Are Loving It
- Customers come back before their rewards expire
- Time spent on-site goes up thanks to games and rewards
- Referrals and repeat purchases increase without extra effort
- Better analytics lead to better decisions
All of this – built specifically for Shopify stores.
Bottom Line?
With Retainley, your Shopify store isn’t just a shop – it’s an experience.
It keeps customers happy, keeps them loyal, and keeps them coming back.
If you’re tired of chasing new customers every day, maybe it’s time to work smarter, not harder.
Want to See Retainley in Action?
Let’s chat.
Visit www.retainley.com to learn more.
Built by the folks at Farzi – designed to grow with you.
Founder’s Note
Recently, I shared on LinkedIn how JioFiber’s AI auto-diagnosed my router issue and raised a ticket, impressive, until the process stalled. With no escalation path or human to speak to, the loop only broke when I raised a fresh ticket that a person handled.
That experience sparks a bigger reflection:
- AI in customer support is being over done
- Customers pay a premium because they want to be heard when things go wrong
- Bots are frustrating for loyal customers, bots solve a problem of volume but they are not a replacement for humans
https://bit.ly/45FykaG
That’s it for today. Got a build battle of your own? Send it in. We’ll break it down, Farzi-style.
We’ve done our homework – just for you!
Our team at Farzi Engineer has prepared a custom business analysis and CRO (Conversion Rate Optimization) review for your brand. It highlights your strengths and spots gaps you can close to boost results.
Book a 1:1 with the team, by filling out the form.
We’d love to walk you through it and share actionable ways we can help.
