D2C brands are doubling down on two things right now: owning customer relationships and maximizing value per visit.
This edition breaks down the latest market signals shaping D2C decisions, and shows how Soulflower translated those signals into measurable growth using smart incentives, bundles, and loyalty mechanics.

D2C Dispatch – This Week in Brief

1. Moxie Beauty raises $15M Series A

News: D2C haircare brand Moxie Beauty raised $15M led by Bessemer, crossing ₹100 Cr ARR.
Signal: Capital is still flowing into focused, category-led D2C brands.
Why it matters: Strong product-market fit + clear positioning can still unlock growth funding in consumer brands.

2. Underneat raises $6M for shapewear expansion

News: Creator-led shapewear brand Underneat raised $6M from Fireside Ventures.
Signal: Content-first brands are converting audiences into scalable businesses.
Why it matters: Community + commerce is proving to be a durable growth engine for D2C.

3. Shiprocket moves closer to IPO

News: Shiprocket filed updated IPO papers for a ₹2,300+ Cr listing.
Signal: D2C infrastructure players are maturing into public-market businesses.
Why it matters: Stronger logistics ecosystems mean better reliability and scale for D2C brands.

4. Dealshare rolls out 2-hour delivery in Tier-II cities

News: Dealshare launched 2-hour delivery in Jaipur, expanding to more Tier-II markets.
Signal: Fast delivery expectations are spreading beyond metros.
Why it matters: Speed is becoming a baseline, brands must rethink fulfillment for non-metro growth.

5. AI becomes mainstream in fashion & lifestyle commerce

News: AI-led discovery, try-ons, and personalization saw rapid adoption across D2C fashion in 2025.
Signal: AI is shifting from “nice-to-have” to core commerce infrastructure.
Why it matters: Brands investing early in AI-driven UX will win on conversion and retention.

Market trends set the direction, but real growth happens when strategy meets execution. While big players are investing in retention, faster commerce, and higher lifetime value, the real question is how these ideas play out on an actual D2C storefront. That’s where on-ground experimentation and CRO-led decisions make the difference.

Let’s look at how one brand applied these principles in practice.

Case Spotlight : Soulflower

How Smart Incentives and Bundling Lifted AOV & Product Adoption

Soulflower’s challenge wasn’t traffic or brand recall.
It was about getting more value from each visit, without over-discounting or hurting margins.

The goal was clear:
Increase cart value, improve product discovery, and push repeat-friendly behavior, all while keeping the experience natural and brand-aligned.

The Challenge

Like many D2C beauty brands, Soulflower faced a familiar mix:

• Customers hesitating to add more items to cart
• Loyalty points going unused or redeemed inefficiently
• New products struggling to get trial adoption
  

The task wasn’t to push harder offers, but to engineer smarter purchase behavior.

What We Implemented

1. Burn Slab to Nudge Higher Cart Values
A redemption slab was introduced where customers could burn 10% loyalty points only on orders above ₹299.
This subtly nudged shoppers to add more items before redeeming rewards, lifting AOV without direct discounting.

2. Optimised Sign-Up Incentive
Instead of heavy upfront discounts, a ₹50 bonus on sign-up was rolled out.
It struck the right balance between motivation and profitability, maintaining strong sign-up conversion without attracting low-intent users.

3. BYOB (Build Your Own Bundle)
Custom bundle creation allowed customers to mix and match products based on their needs.
This:

• Increased perceived value
• Encouraged experimentation
• Naturally pushed multi-item carts
  

4. Smart Cross-Sell Trigger

A targeted add-on was introduced at checkout:

Add +100ml Facewash at ₹99

This simple prompt significantly improved:

• Product trial rates
• Attachment rate for complementary SKUs
• Overall basket depth
  

The Outcome

• Higher average order value driven by slabs and bundles
• Better loyalty utilisation without margin leakage
• Increased trial of secondary products
• More intentional, value-led upsells instead of forced discounts
  

Most importantly, Soulflower didn’t just sell more,
they guided customers to shop smarter.

Why This Matters

Growth doesn’t always come from more traffic or louder offers.
Sometimes, it comes from engineering better decisions inside the cart.

At FarziEngineer, this is exactly where we operate, turning incentives, loyalty, and UX into revenue levers that scale.
We’ve prepared a custom CRO & Business Audit that highlights where your brand can unlock higher AOV, better retention, and stronger conversions, just like Soulflower.

If you’d like us to walk you through the insights and break them down for your business, you can schedule a quick call using the form below.

Book a Strategy Call with us – Just fill out this form

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Turning D2C signals into scalable systems.

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