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About Ikkai Beauty About Ikkai Beauty As people became more conscious about self-care and skincare routines, Lotus Herbals launched Ikkai Beauty to meet the growing demand. The brand focused on creating a wide range of skincare and beauty products that combine effectiveness with joy. In a short time,
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First of all, let’s know about Mamaearth. Mamaearth is one of the leading names in the eCommerce industry. Its main focus lies in beauty and baby-care products. The brand was founded in 2016 and has experienced a remarkable journey since then. Born from the vision of new parents,
Read MoreIn the world of business, creating an authentic brand experience is like opening the door to a lasting and meaningful relationship with your customers. It’s all about leaving a remarkable first impression that lingers in their hearts and minds. To achieve this, you need a well-thought-out strategy that
Read MoreIn the bustling world of online shopping, where countless brands are vying for your attention, the question arises: “Do Ecommerce Brands Need a Loyalty Programs ?” This is an intriguing topic because it revolves around creating a strong bond between customers and their favorite online stores. Let’s break
Read MoreIn the fast-paced world of business, having a strong and well-thought-out channel marketing strategy is essential. A channel strategy, in simple terms, means deciding how to promote and sell your products or services. It’s like choosing the best paths to reach your customers. Building channels is all about
Read MoreIn today’s world, where businesses are constantly trying to stand out, subscription businesses have found a powerful secret: the art of delivering hyper-personalized experiences at scale. Let’s break it down in simple terms. Subscription personalization means making things just right for you. It’s like your favorite ice cream
Read MoreIn the world of business, finding new customers can be tough, but there’s a secret weapon that savvy entrepreneurs use: Referral Marketing. It’s like when a friend tells you about a great restaurant – you trust their recommendation. That’s the magic of referrals. Now, imagine if you could
Read MoreReferral programs are like the friendly handshakes of the business world. They encourage people to bring in new customers or clients, which can be a big win for any company. But here’s the secret sauce: you need the right incentives to make these programs work like a charm.
Read MoreIn the ever-evolving landscape of the Direct-to-Consumer (D2C) industry, success stories often shine like guiding stars. One such luminary is Arush Chopra, the visionary founder behind the transformative brand, Just Herbs. In this insightful conversation, we will delve into the remarkable journey that took Just Herbs from its
Read MoreIn the realm of business, creating a brand that customers adore is like having a secret recipe for success. Imagine a brand that’s not just liked but cherished, where customers become loyal advocates, and the competition can only watch in awe. Well, this is the fascinating story of
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