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Award-winning Award Winning India's best ecommerce tech company

Illustration of a PLIX e-commerce checkout with product weight ranges and shipping charges calculated for different order combinations.

Newsletter – 34: Shipping Isn’t a Flat Fee. Why Your Shopify Logic Matters.

A product that weighs 500 grams shouldn’t necessarily cost the same to ship as one weighing 10 kg. Yet many ecommerce stores rely on fixed shipping rules that ignore product weight, membership benefits and cart value. The result? Brands either overcharge customers or quietly absorb costs that eat

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Building India’s Best Shopify Plus Website: The Plix Life Case Study

Quick answer: FarziEngineer built Plix’s ecommerce website and continues to maintain it. It is a Shopify Plus store with a custom headless frontend, three websites on one backend, and Android and iOS apps. If you are searching for the best Shopify website in India, it is a strong

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How to use AI in 2026 without becoming dependent on AI for creativity, critical thinking, and decision-making

Newsletter – 33: AI Is Doing the Thinking. What Are We Doing?

AI was supposed to help us think faster. Instead, we’re slowly reaching a point where people don’t want to think until AI has given them something to react to. Ask AI for an idea. Ask it to improve the idea. Ask it to find what’s wrong with it.

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Vector illustration showing a before-and-after comparison of confusing membership pricing versus a clear membership savings calculator that highlights discounts, rewards, and monthly savings.

Newsletter-33: When Customers Don’t Understand the Value, They Don’t Buy

One of the biggest mistakes businesses make is assuming customers understand their pricing. We explain it every day, so it feels obvious to us. But for someone seeing it for the first time, it rarely is. Recently, while working on a membership experience for a client, we noticed

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Premium illustration comparing an overloaded Shopify tech stack with a streamlined ecommerce setup, showing how unnecessary apps and complexity can reduce store performance and sales.

10 Shopify Tech Stack Mistakes That Are Quietly Costing You Sales (And How to Avoid Them)

Running too many Shopify apps? Here are 10 tech stack mistakes quietly hurting your sales—and exactly how to fix each one before your next app audit.

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Editorial infographic illustrating a decision framework for selecting the right Shopify apps, helping merchants evaluate, choose, and optimise their ecommerce technology stack.

How to Choose the Right Shopify Apps: A Practical Framework for Every Stage of Growth

A 5-step framework to decide which Shopify apps are worth installing at each growth stage — plus what to skip so you don't overbuild your stack.

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Isometric illustration of a complete Shopify ecommerce technology ecosystem featuring AI shopping assistant, payments, analytics, shipping, loyalty, search, and customer support modules connected to a modern online store.

The Complete Shopify Tech Stack Guide for Indian D2C Brands (2026)

Stop wasting money on unnecessary Shopify apps. Learn exactly which apps to install, when to install them, and how successful Indian D2C brands build a scalable Shopify tech stack. 📌 TL;DR Launching a Shopify store is easy. Building one that scales without turning into a tangled mess of

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Minimal vector illustration showing AI assisting a project manager by automating repetitive tasks while human teams focus on decision making and product strategy.

Newsletter-32: AI Didn’t Replace Our Project Manager. It Replaced the Work Nobody Will Miss.

Most conversations around AI focus on one question: Will it replace jobs? Inside our product team, we found a different answer. AI didn’t replace our Project Manager. It replaced the repetitive work that slowed projects down. Meeting summaries, requirement documents, SQL drafts, user stories, competitor research, and first-pass

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AI Shopping Assistant for Shopify: Complete Guide + Best AI Chatbots (2026)

What an AI shopping assistant is, how it works, what it costs, and the best AI chatbots for Shopify in 2026 — from a founder who builds them in production.

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shopify Spring '26 Agentic Commerce showing structured product data in Shopify Catalog powering AI shopping across ChatGPT, Microsoft Copilot, and Google.

Newsletter – 31:Your homepage is not where your next customer will find you.

Your homepage is not where your next customer will find you. They’ll find you inside ChatGPT. Inside Google AI Mode. Inside Copilot. And if your product data isn’t structured, clean, and machine-readable, they’ll find your competitor instead. Shopify’s Spring ’26 Edition shipped June 17, 2026, with 150+ updates.

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