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Underneat: How Kusha Kapila Turned Online Influence into a Fast-Scaling Fashion Brand When most people think of influencer-led businesses, what often comes to mind are limited-edition products, celebrity collabs, and merchandise that peaks at launch and fades fast. Underneat, the shapewear and innerwear brand co-founded by content creator
Read MorePersonalization in e-commerce isn’t just a trend, it’s a growth engine. When Soulflower, a leading natural skincare and wellness brand, approached us, they wanted a way to make buying self-care feel more personal, more flexible, and more fun. Customers love choice, and Soulflower has an expansive catalogue of
Read MoreIn the fast-paced world of modern e-commerce, retaining customers is no longer a “nice to have”, it’s what separates sustainable brands from those constantly scrambling for new buyers. Perfora, one of India’s fastest-growing oral-care brands, understood this early. With thousands of monthly customers and a loyal community, the
Read MoreIn the world of skincare e-commerce, competition isn’t just high, it’s constant. Brands fight for retention, repeat purchases, and better on-site experiences. But in 2025, customers expect more than the usual discount boxes and generic coupon codes. That’s where FarziPromo stepped in to help Minimalist, one of India’s
Read MoreIndia’s D2C and startup landscape is accelerating, funding, omnichannel expansion, open commerce, and fulfillment infrastructure are reshaping how brands scale. In this edition, we break down the biggest market signals from Divine Hindu to Porter, plus a deep-dive case study on how Plix fixed a critical platform-fee visibility
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