This edition brings you the key shifts shaping digital commerce today, followed by a real-world look at how a luxury brand(Rose The Watch Bar) redesigned its online experience for deeper engagement. A blend of insights and execution, what’s changing, and how smart brands are responding. D2C Dispatch: Headlines
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D2C Dispatch :What’s new this week The D2C landscape is shifting fast, with platforms evolving, customer behaviour changing, and brands racing to build deeper retention engines. In this edition, we break down what’s shaping the market this week and share how real brands are solving real retention challenges
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D2C Dispatch: What’s Moving This Week 1. Naturals Salon launches AI-powered D2C skincare brand, NXTFACE- Naturals Salon has introduced NXTFACE, a D2C beauty brand targeting millennials and Gen Z, offering serums, sunscreens, lip balms, and creams.Signal: Legacy offline brands are now launching digital-first consumer lines with deep tech.Why
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The D2C Acceleration Era From beauty giants to homegrown disruptors, India’s D2C ecosystem is evolving faster than ever, global players are entering, FMCG giants are acquiring, and digital-first brands are going omnichannel.In this week’s edition, we unpack what’s shaping the D2C market, and how brands are using smarter
Read MorePersonalization in e-commerce isn’t just a trend, it’s a growth engine. When Soulflower, a leading natural skincare and wellness brand, approached us, they wanted a way to make buying self-care feel more personal, more flexible, and more fun. Customers love choice, and Soulflower has an expansive catalogue of
Read MoreIn the fast-paced world of modern e-commerce, retaining customers is no longer a “nice to have”, it’s what separates sustainable brands from those constantly scrambling for new buyers. Perfora, one of India’s fastest-growing oral-care brands, understood this early. With thousands of monthly customers and a loyal community, the
Read MoreIn the world of skincare e-commerce, competition isn’t just high, it’s constant. Brands fight for retention, repeat purchases, and better on-site experiences. But in 2025, customers expect more than the usual discount boxes and generic coupon codes. That’s where FarziPromo stepped in to help Minimalist, one of India’s
Read MoreIndia’s D2C and startup landscape is accelerating, funding, omnichannel expansion, open commerce, and fulfillment infrastructure are reshaping how brands scale. In this edition, we break down the biggest market signals from Divine Hindu to Porter, plus a deep-dive case study on how Plix fixed a critical platform-fee visibility
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