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Award-winning Award Winning India's best ecommerce tech company

How Perfora Boosted Repeat Purchases by 40% Using Retainley

In the fast-paced world of modern e-commerce, retaining customers is no longer a “nice to have”, it’s what separates sustainable brands from those constantly scrambling for new buyers. Perfora, one of India’s fastest-growing oral-care brands, understood this early. With thousands of monthly customers and a loyal community, the

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How Minimalist Boosted Retention Using FarziPromo

In the world of skincare e-commerce, competition isn’t just high, it’s constant. Brands fight for retention, repeat purchases, and better on-site experiences. But in 2025, customers expect more than the usual discount boxes and generic coupon codes. That’s where FarziPromo stepped in to help Minimalist, one of India’s

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Consumer Commerce Newsletter-08: Weekly: Retail Media, Offline Scale & Plix’s AdTech Win

India’s D2C ecosystem is firing on all cylinders, from retail media dominance by Amazon and Flipkart to quick commerce expansions, ONDC support, accelerators, and aggressive offline growth by brands like GoBoult. In this edition, we break down the most important shifts shaping the market right now.We also spotlight

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Newsletter-07: India Consumer Momentum: Big Market Moves + Cambay Tiger’s Cart Logic Breakthrough

India’s consumer and D2C landscape is buzzing,with major moves from LG, H&M, CMF, and Netcore, plus increased funding flowing into beauty and personal care brands. Hence this edition breaks down what these shifts mean for founders, marketers, and operators navigating India’s fast-changing consumer space.We also spotlight a powerful

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D2C & Newsletter-06: Startup Pulse: What’s Powering India’s Next Wave of Growth

India’s D2C and startup landscape is accelerating, funding, omnichannel expansion, open commerce, and fulfillment infrastructure are reshaping how brands scale. In this edition, we break down the biggest market signals from Divine Hindu to Porter, plus a deep-dive case study on how Plix fixed a critical platform-fee visibility

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Newsletter Edition #5 – Growth & Retention

Build Better By FarziEngineer This week’s roundup highlights the Indian D2C sector’s significant pre-festive growth, with order volumes up 16% year-on-year, driven by expanding demand across new categories. A major headline is Katrina Kaif’s Kay Beauty making a global leap to the UK market. We also cover the

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Newsletter Edition #4 – D2C is Booming : But Are Your Customers Coming Back?

Build Better By FarziEngineer Everyone’s talking about how fast orders are flying in through Blinkit, Instamart, and Zepto. Quick-commerce is clearly winning hearts (and wallets), but there’s one silent problem most brands are ignoring: retention. In today’s market, getting someone to buy once is great – but getting

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Newsletter Edition #3 – D2C Pulse: Big Moves & Smart Shifts

Build Better By FarziEngineer India’s D2C scene isn’t just buzzing – it’s on fire. From IPO dreams and lightning-fast deliveries to brands fixing what’s broken behind the scenes, everyone’s either making money moves or cleaning up their act. Here’s your cheat sheet to who did what, and why

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Newsletter-02: D2C Tech Stack Optimization – Fix the Engine While Flying the Plane

Dive into this week’s cheat code for builders Build Better By FarziEngineer The D2C battlefield had two playbooks, Split the frontend. Stack the backend.Plix dodged a compliance knockout by slicing its user experience into three focused frontends, all running on one powerful backend. Meanwhile, Amazon pumped ₹2,000 Cr

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Newsletter Edition #1 – Rails, Retention, and Reset

Infra-level moves, LTV mindsets, and the cheat codes modern D2C brands are scaling with. Build Better by FarziEngineer Your Sunday scroll of sharp takes, D2C playbooks, and commerce signals that actually matter, as well as founder POVs to infra moves shaping India’s retail future, this is where the

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