One of the biggest mistakes businesses make is assuming customers understand their pricing. We explain it every day, so it feels obvious to us. But for someone seeing it for the first time, it rarely is. Recently, while working on a membership experience for a client, we noticed
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Most conversations around AI focus on one question: Will it replace jobs? Inside our product team, we found a different answer. AI didn’t replace our Project Manager. It replaced the repetitive work that slowed projects down. Meeting summaries, requirement documents, SQL drafts, user stories, competitor research, and first-pass
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Your homepage is not where your next customer will find you. They’ll find you inside ChatGPT. Inside Google AI Mode. Inside Copilot. And if your product data isn’t structured, clean, and machine-readable, they’ll find your competitor instead. Shopify’s Spring ’26 Edition shipped June 17, 2026, with 150+ updates.
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AI didn’t break the application. It quietly made an assumption that nobody reviewed. That’s the failure mode more engineering teams should be paying attention to. Not a dramatic hallucination.Not a failed deployment.Just AI generating code for an edge case it didn’t fully understand, filling in missing requirements, or
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