Underneat: How Kusha Kapila Turned Online Influence into a Fast-Scaling Fashion Brand

Underneat: How Kusha Kapila Turned Online Influence into a Fast-Scaling Fashion Brand When most people think of influencer-led businesses, what often comes to mind are limited-edition products, celebrity collabs, and merchandise that peaks at launch and fades fast. Underneat, the shapewear and innerwear brand co-founded by content creator