Underneat: How Kusha Kapila Turned Online Influence into a Fast-Scaling Fashion Brand When most people think of influencer-led businesses, what often comes to mind are limited-edition products, celebrity collabs, and merchandise that peaks at launch and fades fast. Underneat, the shapewear and innerwear brand co-founded by content creator Kusha Kapila,
Personalization in e-commerce isn’t just a trend, it’s a growth engine. When Soulflower, a leading natural skincare and wellness brand, approached us, they wanted a way to make buying self-care feel more personal, more flexible, and more fun. Customers love choice, and Soulflower has an expansive catalogue of natural, vegan,
In the fast-paced world of modern e-commerce, retaining customers is no longer a “nice to have”, it’s what separates sustainable brands from those constantly scrambling for new buyers. Perfora, one of India’s fastest-growing oral-care brands, understood this early. With thousands of monthly customers and a loyal community, the brand wanted
In the world of skincare e-commerce, competition isn’t just high, it’s constant. Brands fight for retention, repeat purchases, and better on-site experiences. But in 2025, customers expect more than the usual discount boxes and generic coupon codes. That’s where FarziPromo stepped in to help Minimalist, one of India’s most loved
India’s D2C ecosystem is firing on all cylinders, from retail media dominance by Amazon and Flipkart to quick commerce expansions, ONDC support, accelerators, and aggressive offline growth by brands like GoBoult. In this edition, we break down the most important shifts shaping the market right now.We also spotlight a high-impact
India’s consumer and D2C landscape is buzzing,with major moves from LG, H&M, CMF, and Netcore, plus increased funding flowing into beauty and personal care brands. Hence this edition breaks down what these shifts mean for founders, marketers, and operators navigating India’s fast-changing consumer space.We also spotlight a powerful case study
India’s D2C and startup landscape is accelerating, funding, omnichannel expansion, open commerce, and fulfillment infrastructure are reshaping how brands scale. In this edition, we break down the biggest market signals from Divine Hindu to Porter, plus a deep-dive case study on how Plix fixed a critical platform-fee visibility issue across
Build Better By FarziEngineer This week’s roundup highlights the Indian D2C sector’s significant pre-festive growth, with order volumes up 16% year-on-year, driven by expanding demand across new categories. A major headline is Katrina Kaif’s Kay Beauty making a global leap to the UK market. We also cover the massive ₹1.2$
Build Better By FarziEngineer Everyone’s talking about how fast orders are flying in through Blinkit, Instamart, and Zepto. Quick-commerce is clearly winning hearts (and wallets), but there’s one silent problem most brands are ignoring: retention. In today’s market, getting someone to buy once is great – but getting them to
Build Better By FarziEngineer India’s D2C scene isn’t just buzzing – it’s on fire. From IPO dreams and lightning-fast deliveries to brands fixing what’s broken behind the scenes, everyone’s either making money moves or cleaning up their act. Here’s your cheat sheet to who did what, and why it matters.
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