mamaearth case study
arush chopra : just herbs case study
Ikkai beauty

Mamaearth is one of the leading names in the eCommerce industry. Its main focus lies in beauty and baby-care products.

One such luminary is Arush Chopra, the visionary founder behind the transformative brand, Just Herbs. 

As people became more conscious about self-care and skincare routines, Lotus Herbals launched Ikkai Beauty to meet the growing demand.

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How Soulflower Boosted AOV with a Custom Shopify Personalization Engine


Faced with the limitations of standard Shopify bundling apps, Soulflower partnered with us to move beyond rigid templates and create a fully custom Build Your Own Box (BYOB) experience.

We engineered a Shopify-native, mobile-first module that allows shoppers to mix and match products with real-time pricing and complex inventory logic, all wrapped in a minimalist UI that mirrors the brand’s clean aesthetic.

By replacing “choice paralysis” with an interactive, fun curation process, the solution successfully drove higher Average Order Value (AOV) and turned a routine transaction into a highly shareable, loyalty-building brand experience.

Stop Guessing. Start Engineering Growth.

We don’t just build websites; we engineer growth engines. If you’re tired of “standard” Shopify templates and ready for a custom build that actually moves the needle on your AOV, let’s talk.