Mamaearth is one of the leading names in the eCommerce industry. Its main focus lies in beauty and baby-care products.
One such luminary is Arush Chopra, the visionary founder behind the transformative brand, Just Herbs.
As people became more conscious about self-care and skincare routines, Lotus Herbals launched Ikkai Beauty to meet the growing demand.
Faced with the limitations of standard Shopify bundling apps, Soulflower partnered with us to move beyond rigid templates and create a fully custom Build Your Own Box (BYOB) experience.
We engineered a Shopify-native, mobile-first module that allows shoppers to mix and match products with real-time pricing and complex inventory logic, all wrapped in a minimalist UI that mirrors the brand’s clean aesthetic.
By replacing “choice paralysis” with an interactive, fun curation process, the solution successfully drove higher Average Order Value (AOV) and turned a routine transaction into a highly shareable, loyalty-building brand experience.
We don’t just build websites; we engineer growth engines. If you’re tired of “standard” Shopify templates and ready for a custom build that actually moves the needle on your AOV, let’s talk.
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