About Ikkai Beauty

About Ikkai Beauty

As people became more conscious about self-care and skincare routines, Lotus Herbals launched Ikkai Beauty to meet the growing demand. The brand focused on creating a wide range of skincare and beauty products that combine effectiveness with joy. In a short time, Ikkai Beauty became a popular name, loved for its fun and refreshing approach to skincare. The brand aims to spread happiness by introducing deliciously happy beauty products that bring energy and positivity to daily routines. Every product reflects Ikkai Beauty’s commitment to purity, crafted with organic and safe ingredients suitable for all skin types. The company also stands firmly against animal testing, ensuring its products remain cruelty-free and ethically produced.

Shortcomings

Despite its vibrant identity and strong marketing efforts, Ikkai Beauty faced challenges in achieving consistent online performance. The brand operated on a digital platform that often experienced technical glitches, which disrupted user experience and affected sales. High bounce rates and slow page loading times made customers leave the site before completing their purchases. These issues caused a sharp decline in the conversion rate and a noticeable drop in overall orders. The situation soon became a serious concern for the management team, as it directly impacted revenue and brand reputation.

Tackling the Issues

To resolve these issues, Lotus Herbals turned to FarziEngineer, a trusted technology partner, to rejuvenate Ikkai Beauty’s online store. The two companies already shared a strong working relationship, and other Lotus Herbals brands were performing exceptionally well on FarziCommerce. Encouraged by these results, Lotus Herbals decided to migrate Ikkai Beauty to the same platform to improve speed, reliability, and conversion rates. The move delivered impressive results—conversions increased by over 100%, page load time dropped to under three seconds, and bounce rates decreased significantly. FarziEngineer’s optimization helped Ikkai Beauty deliver a faster, smoother, and more enjoyable shopping experience to its customers.

Advantages of FarziCommerce

FarziCommerce has earned a reputation for offering powerful eCommerce capabilities at a highly competitive cost. It provides the same advanced features as Shopify+ while costing nearly half the price, making it an ideal choice for growing brands. The platform allows businesses to create and manage all types of coupons, discounts, and promotional campaigns effortlessly, helping them drive engagement and boost sales. Additionally, FarziCommerce offers 30 to 50 plug-ins completely free of cost, enabling brands to customize their stores with flexibility and scalability. This combination of affordability, functionality, and freedom makes FarziCommerce a preferred solution for businesses looking to grow their digital presence efficiently.